Art Gallery Purpose

Art Galleries As A Business

Art galleries as a business

The art gallery serves a cultural function, but it must be run like a business.

The gallery owner has to know how to correctly combine both concepts (culture and business) to make the company viable.

A large majority of professionals start their activity from a more artistic than commercial perspective and this means that many initiatives fail in the first years of activity.

The relationship with the artist, as the gallery’s sustenance, is essential and will mark its exhibition hallmark, because for the gallery owner his passion for art and direct contact with the work of creators is one of the reasons that professionally inspires his vocation.

The exhibitions are free and open access, thereby providing a relevant cultural activity from which the entire society benefits.

With regard to the art market, the personality of the gallery owner and his professionalism is a guarantee of the work on display and the artists it represents.

At the head of leading galleries is usually a professional with entrepreneurial capacity, with the intuition to bet on new values and excellent public relations.

Necessary qualities so that both the artists it represents and the collectors that make up its client portfolio trust in its work.

Being a gallery owner is a vocation rather than a profession, because only with enthusiasm and a capacity for risk can it be assumed. There is no specific regulated training, although in recent years specialized courses and masters have been proliferating.

How To Make A Virtual Art Gallery?

From my point of view, a virtual art gallery is a legitimate means of promotion for emerging art talents who want to expose their works to the world for subsequent commercialization. Taking into account new technologies and new artistic movements such as pixel art and urban-art, which are recent disciplines that originated as another alternative to modern art. We may think that all artistic expressions are not yet exploited and that new movements may emerge that generate a cultural contribution to our society.

Art is a means through which people can create their own parallel reality, it is a therapy that tests creativity, aesthetics, beauty and that is not capable of being produced only with a ‘machine’ since it would lose the human value that the artist provides to his works.

I consider it important that the government and companies encourage young people to interact with art and create content as an alternative and a means of escape from the problems that afflict modern societies. It is important to note that not everything is art, although many creations have artistic influences, and that each person who considers himself an artist, to be recognized as such, must go through a stage of exploration, investigation, and interpretation of the context in which he is located. to later translate his work.

Anyone can be an artist, it is not necessary to study at university, although it might be easier for you to become one; But the most important thing when creating a work is to feel it, invest time, effort and dedication and in this way, it will give it a value that no collector or museum could afford, the value of one’s own creation.

Purpose Of Art Gallery

Purpose Of Art Gallery

The name of the art gallery is applied to those establishments whose main objective is the public arrangement and exhibition of different works of art, usually visual arts such as painting or sculpture. Art galleries are establishments in most cases private, so one cannot enter them freely as with museums. In addition, the art galleries are in charge of exhibiting the works with which it has the ultimate aim of selling them, unlike what happens with museums that exhibit them publicly. Art galleries can be very varied, with some very large with huge collections and others very small dedicated to a few artists.

In art galleries, one can find endless possibilities as each gallery specializes in a particular type of art: classic, modern, avant-garde, etc. Usually, the prices of the works of art that are owned are very high and that is why art galleries are always attended by people with money who are dedicated to the selection of works of art. Many times, galleries sell their works to private collections, but other times they can also sell them to museums, making these works part of their permanent and non-itinerant collection.

The gallery owner is a professional who has academic training in humanistic sciences related to art and cultural management. He usually receives proposals from artists which is a great motivation, from which promises will emerge from new figures whom he will help to consecrate.

Purpose Of Art Gallery

Main Functions Of The Gallery Owner

  • Search for works among collectors and museums
  • Management of the transport logistics of the works
  • You agree with the client’s transport conditions, safety, thermal insulation system anti-humidity, and temperature fire detection or claims.
  • Check the insurance contract before transporting them
  • Carry out import and export procedures, customs formalities, and transfer requirements for cultural property according to current legislation.
  • Monitoring of the works and constant information to the client
  • It takes care of the organization and filing of the documentation after the service
  • Coordinate the assembly of the exhibition with the designer
  • Manages the drafting and editing of the catalog for the exhibition

Galleries have their detractors, but they are essential pieces to regulate the art market and for the artist to channel the dissemination of his work through them.

Every day more, you have the means and tools to directly manage all the stages through which your work has to pass until it reaches the final audience, but it is the gallery that guarantees the credibility of your real price in a complex market and with a wide and varied offer.

The art gallery is the physical space that summons and brings together the agents involved in the various sections through which artistic production has to pass until it is immersed in the supply and demand of collecting.

The art critic goes to the gallery, who is the one who has to translate the work on display at an aesthetic and conceptual level. For the collector, the figure of the gallery owner is an endorsement because he receives information, investor orientation, and purchase guarantee.